The Business Model of BlackBerry

As of October 28, 2021

<p>BlackBerry Ltd designs, manufactures, and markets a line of high-end smartphones primarily targeting corporate customers and consumers with a need for professional wireless solutions and a sense for hedonist products. In addition to selling BlackBerry hardware, the company provides monthly push email service access where mobile phone operators are charged dependent on the number of active BlackBerry subscribers on their networks. Push email service refers to an 'always-on' email service, where new emails arrive BlackBerry subscribers at real time. BlackBerry further sells device software and runs its "Internet of Things" platform helping customers to get control over a mass of data through their own IoT applications.</p>

2005

Founded

3.497

Employees

Waterloo, CAN

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of BlackBerry is structured.

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Business Model Patterns

The business model patterns of BlackBerry help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of BlackBerry is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes BlackBerry special?

This section is all about the secret sauce of the business model of BlackBerry. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!