The Business Model of SATURN

SATURN is a German consumer electronics retail brand focused on selling technology products and related services through physical stores and its online shop. On its official company page, SATURN states that it was founded in 1961 and today operates as an independent sales brand in Germany.

The SATURN website identifies www.saturn.de as its online shop and says the brand is represented in Germany at around 110 locations. Corporate information from MediaMarktSaturn/CECONOMY describes Saturn as part of the MediaMarktSaturn Retail Group, and group reporting states that in Germany SATURN had about 114 stores and around 5,000 employees as of 30 September 2023. The SATURN site imprint for www.saturn.de names Ingolstadt as the operating address, while group materials place the broader MediaMarktSaturn organization in Ingolstadt, Bavaria.